No, you're Carl Weathers or Apollo Creed

I'm not a big fan of commercials that take an obvious Carl Weathers and place him in a role such as "Alex Keeth, President of Old Spice Marketing." If you can't take Carl Weathers and put him into a commercial as either Carl Weathers or Apollo Creed, you have a problem.

In fact, if the commercial just started with "Hi, I'm Carl Weathers, here to promote Old Spice's latest marketing initiative: Tony Stewart's armpits," the spot would've been much better. It's not like you're going for authenticity here.


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2 Comments:

At 8:18 AM, August 07, 2007, Geoff said...

I think they should have made an Old Spice commercial built around Predator and included Jesse "The Body" Ventura.

 
At 9:24 AM, August 07, 2007, Matt Stooks said...

I think you meant to put that under the DirecTV commercials post, Geoff.

 

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