I’m not a big fan of commercials that take an obvious Carl Weathers and place him in a role such as “Alex Keeth, President of Old Spice Marketing.” If you can’t take Carl Weathers and put him into a commercial as either Carl Weathers or Apollo Creed, you have a problem.
In fact, if the commercial just started with “Hi, I’m Carl Weathers, here to promote Old Spice’s latest marketing initiative: Tony Stewart’s armpits,” the spot would’ve been much better. It’s not like you’re going for authenticity here.
I think they should have made an Old Spice commercial built around Predator and included Jesse “The Body” Ventura.
I think you meant to put that under the DirecTV commercials post, Geoff.